Privacy Policy

The data controller responsible for your personal data is:

• Company name: Book2wheel ApS (trading as Odense Marketingbureau)
• CVR number: 40573542
• Address: Cortex Park 26, 5230 Odense, Denmark
• Email: [email protected]
• Phone: +45 50 33 61 86

We may collect and process the following categories of personal data:

• Contact information: name, email address, phone number, company name and website URL, provided when you submit our contact form or enquire about our services.
• Communication data: the content of messages you send us via our contact form or by email.
• Usage data: information about how you interact with our website, including pages visited, time spent on pages and referring URLs, collected via analytics tools.
• Technical data: IP address, browser type and version, device type and operating system.

We use your personal data for the following purposes:

• To respond to your enquiries and provide the services you have requested.
• To manage our client relationships and fulfil our contractual obligations.
• To send you relevant information about our services where you have given consent or where we have a legitimate interest in doing so.
• To improve our website and services based on usage patterns.
• To comply with our legal obligations.

We process your personal data on the following legal bases under GDPR Article 6:

• Contract (Article 6(1)(b)): processing is necessary to perform a contract with you or to take steps at your request before entering into a contract.
• Legitimate interests (Article 6(1)(f)): processing is necessary for our legitimate business interests, such as improving our services and communicating with prospective clients, provided these interests are not overridden by your rights.
• Consent (Article 6(1)(a)): where you have given explicit consent, for example to receive marketing communications.
• Legal obligation (Article 6(1)(c)): where processing is required to comply with a legal obligation.

We retain your personal data only for as long as necessary for the purposes for which it was collected, or as required by law. In general:

Client data related to active engagements is retained for the duration of the contract and for up to five years thereafter for accounting and legal purposes. Enquiry data from non-clients is retained for up to 12 months. You may request deletion of your data at any time, subject to any legal retention obligations.

We do not sell your personal data. We may share your data with trusted third parties only where necessary to deliver our services or comply with legal obligations, including:

All third parties we work with are required to handle your data securely and in accordance with GDPR.

• Service providers such as email platforms, CRM tools and analytics providers.
• Advertising platforms (e.g. Google, Meta) where required to manage campaigns on your behalf.
• Legal or regulatory authorities where required by law.

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyse site usage. You can control cookie settings through your browser. By continuing to use our website, you consent to our use of cookies in accordance with this policy.

We may use analytics tools such as Google Analytics to understand how visitors use our site. These tools may collect anonymised usage data. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

Some of the third-party tools we use may transfer data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data.

Under GDPR, you have the following rights regarding your personal data:

• Right of access: you may request a copy of the personal data we hold about you.
• Right to rectification: you may request that we correct inaccurate or incomplete data.
• Right to erasure: you may request that we delete your personal data, subject to legal retention requirements.
• Right to restriction: you may request that we restrict the processing of your data in certain circumstances.
• Right to data portability: you may request that we provide your data in a structured, machine-readable format.
• Right to object: you may object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of your rights, please contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet) at www.datatilsynet.dk if you believe we have not handled your data correctly.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. The current version will always be available on our website. We encourage you to review this policy periodically. Continued use of our website following any update constitutes acceptance of the revised policy.

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

• Email: [email protected]
• Phone: +45 50 33 61 86
• Address: Cortex Park 26, 5230 Odense, Denmark